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For Grand Prix events in Melbourne, Detroit, and Bologna, the Lone Shark, Pinnacle Exhibits, and Wizards of the Coast teams wrote and designed three escape rooms opened on the same weekend. Immersing fans in the gothic horror setting of Innistrad in a way never seen before, fans discovered new cards and maddening puzzles. The event series also involved puzzles embedded in pre-release posters, deck boxes, and the cards themselves.